• Flygen Media

Stronger Hearts & Minds

Brand identity design for a life resilience coaching company from the UK.


Stronger Hearts and Minds is a life resilience coaching company that coaches men who are or have suffered from stress, depression or anxiety to overcome obstacles and live more fulfilling lives. We worked on several ideas initially focusing on the hearts and minds aspect in the name. But in the process, we liked the concept of using Phoenix in the design as it is said to have reborn from its ashes similar to overcoming struggles in the life and it's a powerful symbol for representing a life resilience coaching company.